Search engine optimization (SEO) is an important tool of the digital marketing trade. It allows potential leads to easily find your website among the millions of other websites on the Internet.
For that reason, you should consider SEO placement when optimizing your website.
Read on to learn why.
What is SEO?
SEO is a process that digital marketers use to influence search engine result pages (SERFs).
All search engines contain algorithms. These algorithms allow them to categorize a site as either relevant and trustworthy or irrelevant and untrustworthy. The more relevant and trustworthy your site is, the higher a rank it will receive.
Proper SEO uses a variety of techniques to rank your site higher. Regularly-employed techniques include credible links, keyword usage, and guest-blogging.
Black Hat SEO
Fair techniques for improving search engine rank are called “white hat SEO” techniques. In contrast, unfair, cheap techniques are referred to as “black hat SEO.” Invisible text, keyword stuffing, and irrelevant keyword usage are common black hat SEO techniques.
It is important to know the difference between white hat and black hat SEO. Search engine technology now recognizes black hat SEO techniques and categorizes them as untrustworthy. Sites that use them are therefore ranked lower than sites that stick to white hat SEO.
In some cases, search engines will blacklist sites that use black hat SEO. After a site has been blacklisted, it will no longer appear in that search engine’s results.
Why SEO Placement Matters
Full SEO implementation can cause a spot of bother for website runners, especially if they have no prior SEO experience.
Many times, these website runners see their websites as only an online placeholder. They have their websites only because “everyone has a website these days.”
It’s true that almost everyone is expected to have an online presence nowadays. Websites exude an air of professionalism and authority. Customers, clients, and employers will take you more seriously if you have a website.
Moreover, though, websites provide an opportunity to be seen. No one can take you more seriously if they can’t find you to begin with.
Increased Page Views
Few Internet users look past the first SERP. Many times, users stick to the top results without scrolling to see the full first page.
In other words, many Internet users stick to the only the first five to ten search engine results.
That’s five to ten web pages out of about a million.
Proper SEO can help your site reach that spot. It may take some time, but with effort and constant analysis, you’ll at least see an increase in site traffic.
Target Audience Connection
A target audience is the demographic that your service or products target and cater to.
Every online platform has a target audience. For example, let’s say you run a digital marketing business. Your online platform would likely target small- to medium-sized businesses that want to improve their websites’ SEO.
Hair care and beauty zines usually target young to middle-aged women. Video game blogs tend to seek out young men who enjoy gaming. The list goes on.
SEO allows you to analyze site traffic and identify the audience to whom your website most appeals.
After you have identified your target audience, you can start tailoring all of your content to it.
Full tailoring includes various techniques. Using keywords the audience is likely to search, utilizing particular phrases, and featuring certain images are common techniques.
In some cases, a brand overhaul may be necessary to create a company image that appeals to your target audience.
You won’t know until you start using and analyzing SEO.
Search Engine Compliance
Thanks to their algorithms, search engines have become a smart technology. But for all their programmed intelligence, they have difficulty sorting through certain web pages elements.
Many websites that use a content management system (CMS) create duplicates of their pages. Duplicate pages sound like double the optimization.
In reality, search engines look for original content. When they find duplicate pages, they tend to ignore both.
Some websites use .txt files as part of their design. Search engines scan those files when ranking a webpage. If one of those files contains coding errors, it could throw off or even block search engines’ search bots.
Search engines have a hard time reading certain link structures. In some cases, they may not reach a link’s content. If that happens, the search engines will not take the link or its content into account, hurting your rank.
Search engines also run into trouble when trying to read non-text content. Common non-text content includes images, videos, sound files, and flash files.
SEO placement takes some of these limitations into consideration. You can optimize certain non-text files and learn how to properly link external content.
SEO placement can also help you identify problems you may be experiencing due to the other limitations. If your site is fully and properly optimized, then the issue lies not with your SEO.
It lies with your site structure.
An Online Presence, No Matter What
While it is highly advisable to have your own website, you don’t need one to maintain an online presence. The same goes for social media. All thanks to SEO placement.
As long as you register on a business directory, search engines can find you.
Business directories contain information such as a business’s name, physical address, and phone number. Search engines will find that information when a user conducts a local search for nearby businesses.
Be Searchable On Any Platform
SEO is not limited to desktop search. It works via mobile and voice search as well.
Anyone can find you on any platform out there.
However, it should be noted that different platforms inspire different keywords. For example, a desktop or mobile searcher would type “sushi Harrisonburg Virginia.”
In contrast, a voice searcher would say, “Where can I find sushi near here?”
Need More SEO Placement Advice? Contact Us!
At CPL Marketing, we understand your need to make sure your website ranks. From SEO placement to web design tips to social media advice, we do it all at CPL Marketing.
For more information, please feel free to contact us today!