Local SEO is an important part of improving your business. Search engine optimization is a crucial form of online marketing that is highly effective. What it does is allow your business to promote the goods and services you offer to local customers. Millions of customers each day go online to search for local businesses.
This form of marketing is different than mass mailing out pamphlets or flyers. The reason is that many of these flyers will not get into the hands of people looking for the same product or service you offer. With online SEO, you have people who are looking for exactly what you have to offer.
With local SEO, you are not just promoting your website but other essential aspects of your business as well including business name, business address, product or service you offer, phone number and email.
One of the reasons that SEO in your local area is important is because people are turning to the internet more and more to locate local businesses. Hardly anyone uses the phone book anymore to find local information. Research has shown that the number of searches online for local area businesses has more than doubled in growth as compared to general search volumes.
Local SEO marketing is not only timely but highly targeted as well. This allows you to connect with a potential customer right when they need you. By utilizing local SEO, you are promoting your goods and services to area customers at the time when they are looking for what your business has to offer.
Mobile internet usage is on the rise. This is great news for your business since people are using their cell phones to find local businesses when they are walking or driving around. With local SEO, you will never miss a potential customer since it covers the computer and the cell phone.
With other types of advertising like direct mail or newspaper ads, many times this is known as wasted exposure. Your goal is to reach customers that need your exact products or services. Using SEO locally will not only be more efficient but also more cost effective.
Speaking of local newspapers, readership is on the decline. In fact, recent studies have shown that many local newspapers have lost over three quarters of their readers in the past two decades. The reason is that more folks are going online these days to find what they need locally.